If you have been following the Pansy Patrol for any length of time you know that I have not posted in a while. Well, today I saw something online that enraged me enough to end my hiatus.
Recently, iRacing.com opened their website to the public. On it they explain their still-in-beta product to the world in the hopes of raising excitement and brand awareness. Basically, their product is a virtual world (based loosely on the World of Warcraft model) in which customers pay a monthly fee of about 20$ to race cars in virtual races against other people. The basic subscription gets you a Pontiac Solstice and admission to only a few simple tracks. If you wish to race anything more exciting you have to fork out your Mastercard.

Normally I would be all for this. As the founder of a very nascent technology startup I can sympathize with new companies trying to get customers and opening the site up to show people is a great way to do it. But what really rubs me the wrong way about these guys is their attempt to distinguish themselves as a serious online racing community and not a game.
In an interview on opening day one of their executives said the following:
We don’t think of ourselves as a game company… World of Warcraft has a real appeal…But our system is more serious, frankly. If you are serious about racing, our product is for you, because getting on a [simulated] track with a full field of other drivers and racing against them safely involves as much commitment and time investment as if you went to racing school.
They even go so far as creating a new acronym so you don’t confuse their online world with an MMO. For you see, they are an MMIS, or ‘massively multiparticipant Internet sport.’
Perhaps I am doing something wrong, but my efforts to get into serious racing have cost a lot more than 100$ for an electronic steering wheel, 20$ for a monthly subscription, and a comfy office chair. How this company can compare the cost, the risk, and the reward of actually racing a vehicle with an online simulator is beyond me.
On their website they explain it in greater detail:
iRacing.com is not a video game. It is a subscription-based simulation service for real-world racers and racing enthusiasts, as well as a platform for a new branch of global motorsport - known as internet racing - which is the sport of real-time, online racing
Internet racing… Definately sounds like the next big sport. Might be too new for the Summer Olympics in 2012 but I hope to see you there in 2016.
Somebody over there needs to get off themselves and update their page to accurately describe their product. It is a game made out of a racing simulator built on top of a popular Nascar game which the company bought the rights to. If you are in the market I would recommend Live for Speed because at least they don’t have an identity crisis.
In the meantime, I’m going to all the popular local racing sponsor companies and try and get some funding to start my iRacing career!